The Marriott China Hospitality Education Initiative (CHEI) is a charitable program of The J. Willard and Alice S. Marriott Foundation. The initiative’s purpose is to enhance hospitality education, leading to rewarding careers for the next generation of China hospitality leaders. Developed in partnership with global academic and industry experts, this multi-faceted program enables Chinese educators and students to gain knowledge and real-world experiences in hospitality operations.
To create world-class hospitality education that leads to life-changing careers for youth in China.
To prepare youth in China for rewarding careers in the hospitality industry by enhancing teaching resources, offering real-world operational experiences and engaging a community of inspired educators.
The CHEI logo was developed with input from Dr. Li-Rong Lilly Cheng, director of the Confucius Institute at San Diego State University. The red characters read “Wan Li Hao Cheng” and represent the words for Marriott, Education, and Lifelong Journey. The characters are read in the following order: first character, third character, second character, and fourth character:
Wan + Hao = “10,000 luxuries” and together form the word for Marriott in Chinese.
Li = Confucius term meaning “rules of proper behavior” and education or gift.
Cheng = Lifelong journey.
The characters at the bottom of the logo are a more literal translation about how the Marriott family is funding hospitality education as a charitable initiative to help the Chinese people. When used together in the logo, the Chinese and English phrases clearly identify CHEI, its funding by the Marriott Foundation, and the initiative’s purpose.